I had the opportunity to interview
Joe Tartaglia from
8-bit and
Up on 35 Saint Marks Place in New York City. A precious retro gaming
hub,
8-bit is a roomy local game store that only a fortunate batch of
adventurers and retro gamers know about, yet many others have not learned about
this prized jewel hovering right above their heads.
Joe was looking for an investment after his wife passed away since no annuity
or retirement was made accessible to him. With kids, he made an effort to try
the food industry but fell short. With little knowledge about stocks and bonds,
Joe centered on something he did recognize. With a background in computer
programming, Joe acquainted with video game hardware/software, repairs, and
video games; after all, Joe is a computer nerd. Experiencing the birth of the
personal computer, Joe got to own the first IBM PC and Apple 2 computer, “I
have always had a soft spot for old computers like the
Amiga and there
were games for them but they were more computer games than consoles.”
His primary and beloved game of all time is Tetris for the MS DOS.
"When it first hit the US it ran on Microsoft Dos and I was working as a
consultant for Chase doing programming. There were about 70 of us writing, and
someone got a copy and it started to get passed around. I saw screens playing
Tetris all over the office. So I installed it on my machine, and I had a blast
but needed to work. I was struggling to keep myself focused."
With his compassion set on opening a video game store, Joe hoped to have a
store that presented so much more than your regular chain.
"The thing that makes me so happy is when people come in. We have the games
organized by history, so Atari is at the beginning of the store and as they are
coming up the stairs they are screaming ‘OMG, this is my childhood! I haven’t
seen this since I was five years old!’ I hear it every day. These customers are
familiar to going to GameStop, which is so generic and sterile so the products
really have much variety. They don’t carry games before 2 years ago. People are
then so accustomed to going to these places and seeing just stuff from the last
couple of years and that’s it. So when they come here, they see all this
craziness like Nintendo Power Magazine, rare games, and things you don’t often
see. Sometimes they are running around on their phones saying ‘OMG, you won’t
believe what I found!’ and it makes me feel so good. I’d like to see more
people come in."
In New York City, the chance to see local family own shops are on the turn
down as chain stores, high rises, and higher rent make it roughly unfeasible
for mom and pop shops to stay alive. The foremost dissimilarity in local game
stores and chains are the customer service and bond you just can’t get anywhere
else.
"When I go shopping I don’t go to Home Depot but to a local hardware
store because the service in corporate stores is horrible. Home Depot will have
an aisle of… let’s say screw or nails, and you go in there and they will not
have the simplest thing you need. I can’t believe it. This is 50 yards long,
and they don’t have it. So they order anything, they don’t know what they are
doing, and there isn’t anyone that could or would help you. I go to a local
hardware store that was taken over by two boys in their 20’s, now they are 60.
When you go in there they know everything and can help with you anything. They
got stuff in there that you won’t be able to find. He will see me and say ‘I
see what you doing. You’re fixing a faucet. Take this because when you take it
out it’s going to break.’ And he is right and it does happen. That kind of
service you can’t get at a Best Buy or GameStop. They just sell so many
different things, and the workers are not well train to do that. They might
transfer someone from TV department to video game department."
Chain stores can have locations that are nearer to subways which are
considered key locations of retail are “higher profile,” local game stores don’t
have that kind of lavishness.
"We can never get those locations as an independent store. We wound up here
on the second floor of Saint Mark’s and even though it would be better on the
ground floor, it’s just too expensive down there so we improvise."
Indeed they do. Offering repairs on consoles, video games, phones, laptops,
and computers they can repair consoles NES up to the PS3 or Xbox360. Joe states
he is content to fix disks and CDs to the degree of the customers well being.
"I feel comfortable with the idea of selling used consoles and offering if it
stops working to repair it. Sometimes, however, I feel terrible repairing disks
after someone bought it from someone in such a bad shape. I tell them to go
back and get a refund since I’m going to charge them for the repairs because
it’s so bad."
Such hospitality and customer service would in no way be seen at a chain
store. What’s vital to declare here is the extent to which a chain gaming store
employee could present a customer when it comes to customer service. The worth
of a game whether good or bad remains the same price even if a game is worth
more than the chain store is offering therefore the customer loses. Similarly,
if a customer sells a game that is in deprived shape he gets the same value if
it was in a good shape, and therefore the customer that buys it loses as well.
Having a closer rapport and closer contact with a costumer helps both the
customer and the business and builds a long lasting relationship. Such relationship
is harder to find with bigger chains.
Besides selling video games,
8 Bit also sells anything related to
video games.
"We have strategy game guides, old magazine like Nintendo Power, which you
can’t get anymore. We have action figures and our latest thing is our 8 Bit
Digital Art and video game jewelry from LDH Designs. They have been
selling very well. Our customers love them. We also sell video game buttons
that one of my employees sells."
In addition selling, there is an additional more imperative side to the
video game business: the buying side.
"Buying games and things is equally as important as selling. If you don’t buy
anything you’re not going to be able to sell. This is probably the most fun
part of the business that game stores overlook. We buy most of our retro stuff
from our customers. We do get some stuff online. We work very hard to buy good
stuff and we work hard to get people to bring stuff here to sell… we hear how
people who throw out stuff like a SNES in the garbage. You’d hate to see that,
so we make a concretive effort to buy some crazy things. Sometimes it’s not
video games, like decorations and jewelry of video games. Certain things we
have to turn away because they are irrelevant or make no sense. We will go off
the beaten track to buy unusual items and we try to give more than pawnshops
and more than GameStop."
In the past, Walmart, Best Buy, and GameStop have tried to buy retro games.
The issue is that there needs to be someone who knows about buying in order to
buy smartly. Being careful about what you buy by looking at what you’re buying,
knowing it’s worth, and knowing how to pay for it are critical components and
traits needed to buy effectively. The conditions of products are a critical
component in buying that if not inspected could become worthless. Most chipped
disks will eventually spread making the game useless; however, scratches can be
repaired.
What’s most vital is the choice to not buy.
"There are times that you have to walk away. We had someone walk in with a
bag full of Game & Watches and Japan only versions in the original
box with beautiful conditions. The customer knew what they were worth and I had
to let him go, because I simply couldn’t afford to buy them from him. He understood."
Making the choices in buying could ruin or save a business like this. Joe
does say at
8 Bit and Up, they are liberal with their trading-in value.
As a local game store, they have the capability to discuss unlike chain stores
that are controlled when it comes to trading-in.
"Some people you see they are down on their luck and they are selling cause
they need money to pay rent or get dinner. Some kids come in with their savings
for a game. In a small store, you can be flexible with prices. Chain stores
can’t do that. With trade in we try to be fair but sometimes people aren’t
happy with what we buy it for. We tell them they have lots of options like
Amazon, EBay, and even GameStop. There are times though that it’s in terrible
condition and they expect us to buy it. We try to be as fair as we possibly can
but remain being logical. There are some chain stores that won’t take certain
things. If you go to GameStop, if you don’t have a controller or a cable they
won’t take a console. I’ll take it and just mark down the trade-in value and
add the cable and controller. Being empathetic goes a long way."
And that my fellow gamers, is the beauty about local game stores; you’re not
being treated as a number, but as a customer on a first name basis.
8 Bit and Up use to be situated on the Upper East Side but moved down to the
village two years ago. Joe admits getting people to come up to the second floor
is tricky and “people misunderstand that yes we do sell lots of old school
games, but we do carry the latest game that have come out. We may not look as
pretty as the big buck stores, but we carry and do things that they can’t.” In
spite of,
8 Bit has its dedicated fans whom range those with a history
and passion for video games some owning an Atari, N64, and PS1. Joe says his
fans are especially educated with the whole spectrum of video games. 8 Bit
carries a large variety of consoles and games such as
Odyssey 2, Atari 2600,
ColecoVision, NES, SNES, Sega Genesis, Neo Geo, Virtual Boy, Jaguar games,
3DOs, and
Madox Odyssey.
The rarest game Joe states he has is
Stadium Events; a game that was
released by
Bandai in 1987 then shortly after bought by Nintendo. After
rebranding it, Nintendo had tried to pull the games back and destroy them,
however, only 200 got out into circulation and only 22 known copies are left.
One of them is in Joe’s inventory. As of recently, young kids are buying retro
games in abundance.
"We do get a lot of young kids, whom come with these games, but there is a
generation of kids we are seeing wanting this game and they are not getting
from their parents but from the internet. They come in buying Atari and I’ll
ask them do they have an Xbox? No. They have NES or SNES or Dreamcast and I ask
their parents and they say they get it from The Angry Video Game Nerd or
other websites. They find these old games are fascinating as collectables."
Joe also mentions he gets a few collectors as customers whom are trying to
complete a compilation of a particular console either to revive their childhood
or collect them. 8 bit carries a variety of retro games; however, they do not
carry limited edition or collector’s edition games. As Joe states:
"A lot of people don’t realize that big companies choke our supply of those
special items because the big guys get special deals on those publications.
Some special game is only available at Walmart because those companies can
afford it. We can’t get that special downloadable sword from a game. We can’t
afford that special opportunity that those games have."
Joe strongly disagrees with people who think that working at a video game
store is easy. Not only is a great deal of the job knowing about video games,
but most of the time it’s providing the best customer service, organization,
and cleaning among other things.
"People think ‘Oh video Games! You must make a fortune!’ Truth be told, it’s
harder than it looks. We aren’t millionaires. People think we are but we’re
not. They don’t understand because they see all these game and they think we’re
rich. I’m here 60-70 hours a week because I can’t afford to pay anyone else."
As well as selling at their location, Joe attends Comic Con in New York
City. “Comic Con is better than the holidays for us. Since we don’t have TV ads
or such advertisement it’s harder to get business. At Comic Con, the business
comes to us.” Joe also makes it a habit to hold events from time to time.
"We do Sunday night tournaments more or less for free. They play fighting
game sometimes after 5 until whenever. We run formal tournaments a couple times
a month. We just did an event with NYU- a fundraiser for kids with cancer. They
played Super Smash Bros Brawl. We worked with a local police department, with
an officer who works with kids who get into trouble. He buys them prizes for
good behavior, we donate the space, and he get 25 kids playing games together.
We also had people shoot documentaries, web series, TV-shows, indie films, and
stream tournaments on the web. We had Greg T in our old location and it was
fun. It was a Guitar Hero Challenge for Halloween when it was a big thing. We
had a hell of time. Monster was giving out free drinks."
Usually the small guy can offer enhanced service and extraordinary items you
can’t get anywhere else. There is a reason for both businesses. I myself understand
the significance of a local family game store. Having grown up on the Lower
East Side watching as many local fabric shops, bakeries, and food spots close
down to the grind of the city’s rent is disheartening. These shops know
everything about you as a customer from when you’re a little munchkin.
"NYC is one of the few places left in the world where you can actually get
that. When you go to Kansas City or Cincinnati, everything is a strip mall or
some sort of chain restaurant. You want to eat restaurant food you’d go to
Olive Garden. There is very little individuality. There are some places like in
Chicago and LA that may have local game store but it’s not like here."
So don’t give into the hype of conglomerates, shop at local game stores and
help support these pieces of city riches.
Narz is founder and owner of Girl Gamer Vogue. Be sure to attend Girl Gamer Vogue and 8 Bit and Up Video Game Event on
August 3rd at 7pm. For more information and to get free
tickets go to our website.
